C+L Coffee + Laptop
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Enrollment recovery for career and trade schools

You are paying to generate inquiries that never enroll.

Coffee and Laptop builds the follow-up systems that turn the inquiries you already have into enrolled students.

No agency, no deck. I show up with a coffee and a laptop and we fix it together.

See what it is costing you Two minutes. Your numbers, not mine.

Where the money leaks out

Most schools lose enrollments in three places. None of them are the marketing.

01

You respond too slowly

A prospective student inquires, then waits. By the time someone calls back, they have toured the school down the road.

02

You follow up too few times

One call and an email is not follow-up. Most enrollments take six or more touches. Most schools stop at two.

03

You never go back

Hundreds of past inquiries sit in your CRM. You already paid to get them. Nobody is working them.

42 hours
Average time it takes a business to respond to a new inquiry.
5 minutes
Leads contacted this fast are far more likely to convert.
Source: MIT/InsideSales Lead Response Management Study, 2007. Harvard Business Review follow-up, 2011.

The CALC · Dormant Revenue Calculator

How much are you leaving on the table?

Put in your own numbers. The math is conservative on purpose.

What one enrolled student is worth in tuition.
Leads from your website, ads, and walk-ins combined.
Percent of inquiries that become started students. Not sure? 8 is typical.
Past leads who inquired but never enrolled. You already paid for them.
How this is calculated
Two fixed assumptions, both conservative estimates. First, faster and more persistent follow-up lifts your start rate by +3 percentage points on your start rate. Second, 2% of your dormant list can be reactivated into enrollments. Ongoing recovery is inquiries per month, times 12, times the lift, times tuition. The one-time figure is your dormant list, times the reactivation rate, times tuition. No compounding, no upside scenarios.
Recovered revenue per year, ongoing
$216,000
From lifting your start rate with faster follow-up.
One-time, from reviving your dead list
$150,000
From reactivating dormant inquiries you already paid for.
Year-one recoverable total
$366,000

That is roughly 24 students you are losing each year. A single one is worth $15,000. Recovering even a few pays for the whole engagement.

Show me how to capture this
Estimates only. Conservative assumptions, shown above. Nothing you enter is stored.

What Coffee and Laptop actually does

I sit down and build it with you, then I run it myself. Nothing sits on a shelf.

STEP 1

Enrollment Leak Audit

I go through your funnel as a prospective student would, find where inquiries are dying, and hand you the number plus the plan.

STEP 2

Recovery Build

I revive your dormant inquiry list and rebuild your follow-up so new inquiries get contacted fast, across email, text, and phone. Built and live, not a document.

STEP 3

Optimization

I run and tune the engine month to month so it keeps producing. You see the numbers. I do the work.

Why me

I am not a marketing agency. I am one person who has spent the past decade inside workforce and postsecondary education. I know where momentum stalls and enrollments drop, and enjoy building the systems that turn interest into enrolled students.

I love sitting down with passionate leaders, coffee in hand, and working hard to ensure that prospective students get the support they need to start an education that can change their lives.

Let's grab a coffee and I will show you what is leaking

Bring your inquiry numbers. I will tell you where the leak is and what recovering it would take. No pitch deck, no pressure.

Book a 20-minute call
Prefer email? Use the fallback below.